When you think of affordable yet stylish earphones in India today, the brand boAt probably comes to mind and behind that success story is the relentless drive of Aman Gupta. Co-founder and CMO of boAt, Aman isn’t just another businessman with a good product. He’s a dreamer who dared to bet big on an industry where Indian brands were barely visible.
The Making of an Unlikely Entrepreneur
Born on March 4, 1982, in Delhi, Aman Gupta’s journey didn’t start in a garage or a tech lab, it started with books, balance sheets, and ambition. A bright student, he became one of India’s youngest Chartered Accountants at just 20. But even with such a prestigious title, something felt off. He wasn’t made for a desk job crunching numbers all day.
“I was bored. I knew I could do more,” Aman once shared in an interview.
So he pivoted. After stints at Citibank and KPMG, he took a bold step—studying marketing at the Kellogg School of Management, far from the comfort of home. That’s where he started seeing the bigger picture: India was ready for homegrown brands that didn’t just sell, they connected.
Turning Noise Into Opportunity
The idea for boAt came from a simple frustration, why were good-quality audio products either too expensive or too dull? In 2016, alongside co-founder Sameer Mehta, Aman launched boAt with one mission: make tech fashionable, functional, and affordable.
And it worked.
From stylish earphones to rugged speakers and smartwatches, boAt quickly became the voice of young India. By blending sleek design, celebrity endorsements, and sharp pricing, the brand turned into a lifestyle choice. In less than five years, boAt wasn’t just competing, it was leading. By 2024, the company’s valuation crossed ₹10,500 crore.
But Aman never let success make him complacent.
More Than Just a “Shark”
Aman’s popularity soared further when he appeared as an investor on Shark Tank India. Viewers loved his no-nonsense advice, his emotional connect with entrepreneurs, and the way he always managed to keep things light, even when deals fell through.
“I see myself in many of these founders,” he once said. “They’re hustling, just like I did.”
What’s Next?
boAt is now gearing up for a global launch, starting with the UAE. An IPO is also in the works for FY 2025–26, a move that could catapult the brand to international prominence.
But Aman’s focus isn’t just on profits. He’s investing in eco-friendly manufacturing, recyclable packaging, and AI-driven innovations in wearables. For him, the future of boAt isn’t just about more sales, it’s about creating a global Indian brand that’s responsible and relevant.
A Father, Mentor, and Storyteller
Beyond business, Aman is a family man, married to Priya Dagar with two daughters. He shares glimpses of his personal life on social media, reminding followers that behind every entrepreneur is a human being learning, evolving, and staying grounded.
From finance to fashion tech, Aman Gupta’s journey proves that with enough heart, hustle, and headphones, you really can make noise that matters.
